Dell has a functional organizational structure with some degree of decentralization.These include Virtustream, VMware, and Secureworks.ĭell also has two COOs beneath him in addition to Chief Officers for customers, marketing, services, human resources, global sales, operations, and finance. Some of the members of this executive group are in charge of Dell Technologies companies that run independently. In the process, a new company called Dell Technologies was born, with 14 top executives reporting directly to Dell himself. In 2016, the hierarchical leadership structure was altered after Dell acquired computer-storage corporation EMC for $67 billion. Michael Dell is the founder, chairman, and CEO of Dell. The initiative was designed to limit the time Dell sales reps were spending on the road, with some having to drive over 150 miles to visit a single client. In the United States, which is one of Dell’s premier markets, the Americas was further divided into three sub-regions: West, Central, and East. Europe, Middle East, and Africa (EMEA).Geographic regionsĭell operations are also organized around three geographic regions. International/public – this includes all non-US markets, SMEs, government, healthcare, and educational institutions.Įach of the markets is supported by applications that are contained within some (or all) of the five functional groups listed above.Transaction – consumers and small businesses.Relationship – Dell’s largest or enterprise clients.Today, these are managers of function-based groups such as:įunction-based groups are further defined by three different business markets: This system gives all Dell managers basic indicators such as financial performance, product margins, and product quality. As the company entered the 2000s, it developed a system called Information to Run the Business (IRB). With most of the company’s applications developed independently across different departments, management lacked the necessary information to make even the most basic of decisions.ĭell realized that this way of doing business contradicted its organizational structure of centralized, functional groups reporting directly to headquarters in Austin, Texas. In the 1990s, Dell’s information technology systems were highly fragmented. However, the company is less decentralized than it has been in the past. This means functional departments contribute ideas to the wider success of the organization and have some level of autonomy in terms of decision-making. How is Dell structured?ĭell has a functional organizational structure with some degree of decentralization. However, parent company Dell Technologies has made several acquisitions in recent years to support the company’s new focus on analytics, cloud computing, and information security. Home Pageĭell is an American company that sells PCs, servers, data storage devices, software, peripherals, and consumer electronics from other brands, among other things.ĭell is perhaps best known for its direct-sales business model where consumers purchase made-to-order computers.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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